Proeon Systems Commercial Manager Dr Dorian Hindmarsh was recently asked how the implementation of our new Customer Relationship Management System (CRM) has assisted with increasing productivity within Proeon’s Commercial Team.
Dorian, said: “By being able to streamline our approach to communicating with our customers, we’ve seen a massive increase in productivity and, with that, a rise in profitability due to how we now interact with our customers – exactly what we set out to do.
“We’ve got a lot more freedom to do other things as well, including developing new client opportunities, because we now know where we are at a glance.”
He added: “Before, I’d manually take the data from a spreadsheet and decipher and manipulate it, then collate it all into a digestible report. Now, I can just press a button and our CRM software does it all for us.
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